Antonia is one of the most interesting fashion stores in Milan. It is the place where trendy Milanese women (and men) love to find the latest and most innovative designer labels discovered by Antonia Giacinti, the founder and one of Italy’s most famous buyers.
The history of Antonia began in 1999, when the founder opened her first shop in the centre of Milan. As a true Milanese with an innate sense of fashion and taste, and with courageous entrepreneurial spirit, Antonia quickly became a leading name in the industry.
Her success grew over the years also thanks to her collaboration with the co-founder, Maurizio Purificato, in charge of the men’s wear division. Today, Antonia is hands down one of the most important fashion-forward multi-brand clothing and accessories stores for women and men.
A place where famous designers love to display their latest collections, leveraging the founders’ highly personal interpretation and vision.
Which fashion brands can you find here? Certainly “historic” and iconic designers, such as Balenciaga, Yves Saint Laurent, Dior, Gucci, Celine, Emilio Pucci and Bottega Veneta; but also more recent labels like Fear Of God, Jacquemus, Andrea Adamo, Amina Muaddi and Casablanca.
The exquisite taste that distinguishes the Antonia brand is also reflected in the two Milanese stores.
The first is located in Via Cusani, in heart of the famous Brera district. A sophisticated 600 square metre space, designed by Italian architect Vincenzo de Cotiis, inside the historic Palazzo Cagnola. Here, you’ll find an exclusive and original setting where different materials come together in synergy: velvet, marble, plexiglass, exposed walls worn away by time and furniture with bronze details. And three separate sales areas for women’s, men’s and accessories collections.
The second and more recent store ‒ opened in 2022 ‒ is located within the magnificent Portrait Milano, in one of the most elegant streets in the Fashion District. Designed by architect Vincenzo de Cotiis in the typical “brutalist” architectural style (characterised by the massive presence of concrete and geometric shapes) and with extensive use of contrasting materials, this 800 square metre store is divided into three areas: men’s wear, women’s wear and five single-brand corners featuring a rotating mix of labels.
In her constant search for new ideas and inspirations, Antonia also offers leading streetwear brands and a large selection of sneakers (in the boutique in Via Sant’Andrea).
And if you don’t have the opportunity to pop into one of the Antonia stores in Milan (an unmissable experience for anyone interested in architecture), you can visit the online store.
Antonia
Via Cusani 5, Milano
Tel. +39 02 9296 1900
Open:
Monday – Sunday 10:30 a.m. – 7:30 p.m.
Via Sant’Andrea 10, Milan
Tel. +39 02 9296 1981 (women’s wear)
Tel. +39 02 9296 1982 (men’s wear)
Open:
Monday – Sunday 10:30 a.m. – 7:30 p.m.
To discover all Antonia stores worldwide, visit
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